Episode 051: Authority Marketing Vs Attraction Marketing

Doc, you are invited to The Sell Your Coaching Summit, taking place on June 4 - 5, 2023. I created this challenge for the woman doctor who has achieved a certain transformation and can help someone else achieve the same but doesn't know how to sell or market. Click Here to join me.

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Welcome to another episode of The Doctor Coach School™ Podcast.

👉🏽 Do you spend time positioning yourself as an expert in order to gain expertise?

👉🏽 Are you writing books trying to get on Amazon's bestsellers list?

👉🏽 Are you doing podcast interviews? Are you doing photoshoots to post them on social media?

If this is you, here is the truth, you are not only selling your offer but trying to put forward a picture of being an expert and gaining credibility. You don't want to do the seemingly work of failing in public.

You have created your business in a box and made the box look shiny and pretty, but in real sense, you are not changing lives.

All you are doing is Authority Marketing. This slows down the process of people raising their hands for your coaching.

You should be focusing on Attraction Marketing. It should be structured in such a way that it:

 Shifts beliefs

 Speaks to your client's problems and desires

 Lay out the bridge to show someone exactly how they can get from point A to point B

I teach my clients exactly how to create their marketing in a way that attracts their person. Do you want to dive deper on Attraction Marketing? Join us inside The Doctor Coach School™.


Mentioned in this episode

Episode 049: Why The Words “Coaching” and ”Free” Cannot Go Together