Episode 154: Being Salesy Is The Highest Form of Service
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We have all been in an uncomfortable sales conversation where we knew our purpose was to meet someone else’s quota. These negative experiences have colored the way we think about selling. Today, I explain why I think about sales differently.
This episode was inspired by a sales call I had with a client. She voiced objections about joining DCS. At that moment I could have run away. Instead, I challenged the way her brain was thinking. I pushed. I embraced being salesy.
Many coaches are afraid to respond to objections. They don’t want to offend, so instead of calling a client out, they retreat. Objections aren't roadblocks, they are opportunities to shift belief. A coach who can navigate objections is a coach who can truly make a difference because no one wants to hire a coach who is afraid to say the hard thing.
Your reluctance to be salesly is holding you back from being the coach that delivers high-value transformation to clients. Beating around the bush isn’t going to overcome objections, and it isn’t serving your people. You have to learn to be okay leaning into the energy of being salesy in service to them. It's time to stop running from being salesy.
It's time to stop running from selling. It's time to stop being scared of using the word sales call.
As a coach, the goal is to help someone shift their beliefs and show them that transformation is possible. The more you are willing to be salesy, the more lives you will transform.