Episode 130: How to Recession Proof Your Coaching Business

We are not in an economic recession. We are in a recession of trust.

The coaching industry is going to explode in 2024. People are buying coaching services because they crave transformation. So if you experience a decline in sales, it isn’t because we are in a recession, it’s because of shifts in consumer skepticism and discernment.

The trust recession requires a new approach to marketing and acquiring clients.

Coaches can no longer rely on authority marketing. If you want to be successful you need a bold and polarizing approach to marketing that challenges potential client beliefs and misconceptions while providing genuine value.

Authentically attracting clients will drive the success of your business.

Listen to learn how to navigate market dynamics and follow these actionable strategies to thrive in the evolving coaching landscape.