Episode 042: What Makes Clients Buy
Welcome to another episode of The Doctor Coach School™ Podcast.
I want you to picture a venn diagram with three overlapping circles.
One circle says I can and want to do this. The second circle says, I can't do this without her. And the third circle says I can't do this without her program.
The intersection of all of these circles is the pocket of belief.
*Click HERE to visualize this*
Your goal is to move your clients to the pocket of belief. All your marketing should not be to get them to the table but to get them to the pocket of belief.
- I can and want to do this.
- I can't do this without her.
- I can't do this without her program.
These are essential thoughts that your client should be having simultaneously when they are signing up to work with you.
Let's consider the alternative, when your future clients have just one out of these three thoughts. They're like, yes, I can do this. But they are not thinking that I can't do this without her and I can't do this without her bridge. What would end up happening?
What kind of content are you creating? Are you creating low level content that shows your clients they can do this on their own?
Let's get into it.
Mentioned in this episode:
Episode 041: Why The Lurkers Buy
My Instagram
Dr. Kimmy
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